Our Process

To begin, we solidify the project requirements, client expectations and map out the delivery schedule. Our in-house psychologist analyzes the motivations of the end user (customer, student, business personnel) and recommends strategies for ultimate engagement. We define each deliverable with descriptions, deadlines and milestones to ensure everyone is on the same page.


Also, we plan and design the user interface, data and system integrations. The storyboard is the most essential phase in our project management process because it provides direction and aligns the expectations of the client with the technical requirements. It's the development roadmap that reduces costly changes in future phases.

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Continuous improvement and iteration are the building blocks to a successful development phase. After the storyboard is solidified, we begin coding the software and system requirements. We design all of the project assets in-house, which include 3D models, 3D environments, animations, graphics, algorithms, and written content.


A prototype with design and functionality is produced to provide a preview of the expected outcome. In addition, API integrations, database synchronization, and applicable hardware configuration also takes place in this phase. We coordinate status meetings and in-person feedback workshops to identify challenges, improvements, and pivots in the development.

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Following the development phase, we identify a strategy to gain user feedback in a controlled pilot study. It's designed to validate the value proposition of the project like higher conversion, better promotion, or more effective learning. Pilot users can remit feedback in a controlled and autonomous way. We obtain the pilot data, develop trends and present the results to stakeholders for strategic assessment.


We continuously stress test the software, improve functionality, and document software malfunctions. Finally, we prepare a Testing Summary Report, detailing the takeaways of the pilot study and key requirements of the software and system functionality.

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We wrap the project up by providing a Maintenance Management Plan, describing the deployment risks, contingency and corrective measures for the software. Next, we identify a deployment strategy, focusing on internal or external software deployment. An internal deployment refers to integrating the software with an existing process or function within an organization or company.


An external deployment refers to commercializing the software for consumer use by App store download. We develop a comprehensive document summarizing the technical requirements and lessons learned. Finally, we deploy the software and execute the Maintenance Management Plan, which details the support, troubleshooting, and corrective action steps of malfunctions that inhibit an operational system.

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